Fendi Prima Terra Eau de Parfum, launched in 2024, is a fresh, green-citrus fragrance from the luxury fashion house Fendi. Officially described as part of a new collection celebrating the Maison’s heritage and personal stories, Prima Terra was inspired by artistic director Kim Jones’s childhood experiences in Africa — where sprawling nature, earth and fresh vegetation left a lasting impression. The scent is crafted to evoke that sensory connection to land, breath and lightness.
