Franck Olivier Pure Addiction is a rich and expressive eau de parfum created as a unisex fragrance for both men and women. The scent blends sweetness, spice, and oriental depth, creating a captivating and almost addictive aura, perfectly reflected in its name. Although marketed as unisex, many perceive it as leaning slightly toward the masculine side due to its warm tobacco and woody nuances, while on feminine skin it often appears softer and more gourmand.